Good Inside digital memberships cost between $23.25 and $28 a month and the platform passed 100,000 subscribers in the third quarter of last year. The company has raised one round of funding, $10.5 million from VC firms including Alexa von Tobel’s Inspired Capital, in 2023. It’s otherwise bootstrapped by Kennedy and her co-founder Erica Belsky, another psychologist Kennedy met while studying at Columbia who is married to Scott Belsky, an early investor in Uber and Pinterest and an unofficial advisor to the company. Kennedy says she has no immediate plans to raise more money, but is open to the possibility.
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而从另一层面来看，抖音此举也很显然是在对标微信所构建的完整生态体系。根据QuestMobile数据，截止2025年10月，抖音月活为9.07亿。而微信的月活则已超过14亿。用户体量仍存在差距。目前，抖音月活跃用户数目前居全网第二，仅次于微信。